From the Wikipedia article on flaming:
A flame may have elements of a normal message, but is distinguished by its intent. A flame is typically not intended to be constructive, to further clarify a discussion, or to persuade other people. The motive for flaming is often not dialectic, but rather social or psychological. Sometimes, flamers are attempting to assert their authority, or establish a
Forum:
"Cults," Sects, and "New Religious Movements"