Toward the end of the YouTube video, Ross quotes the late clinical psychologist Margaret Singer, co-author of the book 'Cults in our Midst,' about the difference between the average con artist and a cult leader.
Here's what he says Singer told him:
"Brainwashing is nothing really more than a confidence game. And a cult leader is running a con. The difference between the average con game and a cult, is that the typical con artist will get the money and leave town. A cult con artist will keep running the same con on the same people for the foreseeable future. And that's what cults are all about is conning people into being exploited and being taken advantage of."
Below is some background info on Singer taken from Wikipedia. You can read the entire article by clicking on this link:
[
goo.gl]
"Singer began to study brainwashing in the 1950s at Walter Reed in Washington, D.C., where she interviewed U.S. soldiers who had been taken prisoner during the Korean War. Beginning in the late 1960s, she expanded her studies in the field of cults and published a number of articles on mind control and similar areas. She developed theories about how cults recruit and retain members and was on the board of many of the major anti-cult groups and organizations in the United States. At one point, Singer interviewed Charles Manson."