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I started working for them when I lived in the house, and that was also amazing — until the team stopped making money, and we stopped getting paid. There was all this other drama as well, and I started to see that making money was a huge focus of the organization, more than the teachings. My savings were gone pretty quick: I paid for the $15,000 coaching program. They got people like me, who didn’t have 15 grand, to put it all on credit cards, and they got people like me, who didn’t really have a job, to continue not having a job and living off their credit cards, which is why I left with a pretty hefty sum of debt.

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People get hooked because they take the $99 class, the clit-stroking practice, and most people’s lives do change positively in some way. Then they buy into the more expensive programs, which are less valuable than their cheap programs, but that’s how marketing works. I actually stand by their practice: It’s super legitimate, and most of their claims, though they might be exaggerated — what it does for men is, it teaches them to have an extremely long attention span. It develops into intuition that can make us feel our body more. This might sound crazy, but all the benefits I get from doing yoga I definitely got from doing this practice. I got to be more in my body and got good at paying attention to a really small object in a meditative fashion. It made my sex life a lot better, too.

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With the support of stars like Gwyneth Paltrow, Nicole Daedone built a lucrative empire on the promise of a 15-minute female orgasm, but what seemed like sexual salvation to some was denounced as sexploitation by many others.