Yes of course, like most other sects, the regular folks at the bottom, the true believers, the joiners, they really believe the stuff. They don't know anything about cultic recruiting techniques, or international money laundering, or techniques of group persuasion using mass media.
They just believe in Ching Hai as they have be conditioned to.
The person buying some crummy cheap lamp fro
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"Cults," Sects, and "New Religious Movements"