The promise of superiority.
"To tell men that they are equal has a certain sentimental appeal. But this appeal is small compared with that made by a propaganda that tells them that they are superior and that others are inferior to them."
Karl R. Popper, The Open Society and Its Enemies: The Spell of Plato -
Volume 1, page 96 Princeton University Press, 1966
My hunch is that no matter what its doctrine or methods, a cult offers members a promise of becoming special or assurance that one is superior versis those who do not see the appeal of the cult -- or are put off by it.
Anyone, including Muslims who refuse to agree with thar or violent jihadism would be considered inferior and legitimate targets for death.
Phyllis Chesler has recently published a memoir. In the 1970s, she met a man from an upper class family in Afghanistan. Both were students in an American university.
This gentleman was a joy and a delight. But when they wed and went to his home and family in Kabul, he returned to the influence of his clan and the norms of the culture he had grown up in. Chesler found herself a prisoner, berated as a Jew.
She managed with the utmost difficulty to leave Afghan under an Afghan passport, concealing that she was dangerously ill and also pregnant.
She returned to the West, and miscarried.
It required years for her to re-establish her standing as an American citizen.
I found it unbearable to read this book. It shows how the Thar mentality remains in all its tenacity, despite the veneer of a western education.
An American Bride in Kabul: A Memoir :: by Phyllis CheslerUpon arrival, Afghan authorities seized her American passport, and Chesler
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I dare suggest that in Paradise they say that they long for, the jihadists would start another fight. They would would become bored with Paradise itself and want to feel superior to everyone else there.