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Fortune magazine’s 40th Anniversary issue (May 15, 1995), in examining the major contributions to management thinking, recognized Werner Erhard’s creation of est as the major innovation of the 1970s in shaping modern management thinking toward empowering people.
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"True, in the 1970s, self-realization movements like est got out of
hand. PacBell had to abandon its costly leadership program after
employees complained that it was a 'dress code for the mind.' "
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Muddying the waters further is Fireman's interest in est, the human-potential program founded by Werner Erhard that drew thousands of devotees in the 1970s. The Reebok chief is outspoken in his admiration for est training--'I believe in anything that allows you to look at yourself and see what's possible,' he says. He continues to recommend that his managers take part in a recent derivation of the training called the Forum. The problem, say former Reebok executives, is that the company sometimes divides up between those who buy into the est message and those who don't. Key employees, even top managers, at times seem to be kept out of the loop, denied crucial new research or excluded from strategy meetings unless they accept the est outlook and methods. Fervent est adherents, meanwhile, form a sort of subculture with its own attitudes and jargon. Says one former Reebok manager: 'Certain people are always going around saying stuff like 'I need some coaching on that.' '
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glam
I was curious about why Fortune Magazine would have lauded Werner Erhard, as he states on his official website, wernererhard.com:Quote
Fortune magazine’s 40th Anniversary issue (May 15, 1995), in examining the major contributions to management thinking, recognized Werner Erhard’s creation of est as the major innovation of the 1970s in shaping modern management thinking toward empowering people.
So I got hold of the article in question. Here's what it actually says:Quote
"True, in the 1970s, self-realization movements like est got out of
hand. PacBell had to abandon its costly leadership program after
employees complained that it was a 'dress code for the mind.' "
If anyone would like to see the article in its entirety, I'd be glad to email it to you.
Glam
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glam
Oh, for goodness' sake, you're so obvious.