There is a book by Guy Finley called The Essential Laws of Fearless Living.
They even have an extremely slick and highly manipulative website. www.essentiallaws.org just full of all sorts of sales and marketing techniques. They even offer "152 FREE GIFTS".
These folks know what they are doing, in terms of internet marketing and the psychology of sales.
The book open with a list In Gratitude, and its just a bunch of initials, like VH, JC, (Vernon Howard, Jesus Christ), you are supposed to guess the rest?
He opens the book, advertising his other CD programs and books, which he names and lists. So on PAGE ONE of the book, he is already cross-selling 3 CD programs, and 3 books.
And those programs cross-sell 3 more, and so on.
The SOURCES for the book, the biblography, list 10 more programs, all published by the Life Of Learning Foundation (church).
So this one book, upsells you to at least 16 more Guy Finley products. What a salesman.
He closes the book, with another salespitch to the LOLF, with more deceptive noninformation about the LOLF. He then pitches you the websites, and invites you to come to the LOL retreats.
Guy Finley utilizes Reciporicty, by offering a "gift" if you phone in, and ask for it. Guess what, then they get your full name, address, phone number, email and whatever else they can get.
What is this book, The Essential Laws of Fearless Living?
Its basically a cross between Eckhart Tolle "no mind" with Byron Katie Storytelling. Its simple a series of STORIES, with all sorts of embedded structures and meanings, and using many common trance and hypnosis techniques...again.
Guy Finley is another Enlightenment Salesman.
He tells you he can teach you to overcome all suffering, if you buy his book, then CD, then seminars.
Since the goal is IMPOSSIBLE, and you just get a little quick-fix through some trance dissociation, then when you come out of it, you need another book, CD, seminar.
When you are at the seminars, then you get signed up for "donation", and onward it goes.
On page 36, he even tells a long hypno-STORY about an old haunted HOUSE in a town in Texas named Turnaround. Is there even a town in Texas called Turnaround?
But notice, that is the Byron Katie term, Turnaround. Very interesting.
Byron Katie Turnaround House [forum.culteducation.com
There are many links between these two, in terms of demographic marketing, they have almost an identical demographic. Maybe someone can find something.
Search Google for:
"Guy Finley" "Byron Katie"
Its frankly amazing that Guy Finley has seemed to stay under the radar. They are making a tax-free fortune with the Life Of Learning Foundation church, and no one knows anything about it.
Edited 2 time(s). Last edit at 01/20/2010 04:24PM by The Anticult.