Keeping people waiting is a great way to build anticipation.
Many gurus demand that devotees arrive and be seated on time, yet show up late themselves. Devotees, disciples, students, murids put up with this, assuming it is a lesson for their own diseased egos, a way to burn off nafs, impurities, samskaras, by enduring lateness from their beloved leader.
It does not occur to them that this
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"Cults," Sects, and "New Religious Movements"