There is another major personality in the cryonics business/religion by the name of Ben Best, who is the President of the Cryonics Institute Cemetery.
Religion?
It seems the Cryonics Institute was forced to regulate as a cemetery, so in this case, it literally is a type of fringe Neo-Pagan Sci-Fi religion, very much like the Egyptians, who also had mummies made, and also put aside their wealth
Forum:
"Cults," Sects, and "New Religious Movements"