Good point Ellen, and as i read this just now, an image came to mind, that of the slaves in the cotton fields of the "old South" - indeed, that is how lazy people make lots of money, from the blood, sweat and tears of SLAVE LABOUR.
Covert influence, persuasion tactics, and such things as indoctrination programs and propaganda have replaced whips and chains. Google "social engineering" for a quick look at what has been going on in the minds of those in positions of power for the last hundred years or so. It started on a grand scale in the US before WWI and pervades the political and social landscape. Our culture is riddled with these manipulative tricks in everything from advertising to military induction. It (sort of) started with George Creel (in the modern era) who worked for the Woodrow Wilson administration. Look what he titled his own book:
How We Advertised America: The First Telling Of The Amazing Story Of The Committee On Public Information That Carried The Gospel Of Americanism To Every Corner Of The Globe (1920)