They don't want people mistaking LF for therapy
The crucial distinction here is ARE THEY or ARE THEY NOT practicing phycology ???
In the framework of the law, it makes no difference what you label a substance or a practice. The law does not look to how they purveyor defines their substance or practice. The law takes a functionalist perspective.
That means the law concerns intself with what something functionally IS or DOES.
For example, there were recently a series of raids on internet vendors who sold powerful drugs as "research chemicals". The DEA initiated Operation Web Tryp which located the physical position of these vendors, seized their articles, arrested them, and obtained lengthy prison sentences.
The Controlled Substances Act first stated that chemicals that were functionally similar in action to scheduled substances and closely chemically related were "equivalents" to controlled substances, and the law applied equally to them...
Secondly, it was of no moment that the drugs, which were in fact intended for human consumption (although always marketed with extensive disclaimers about "being for research purposes only"), were sold as materials for scientific investigation. The methods of marketing and distribution of these substances implied an intention, even is that intention was not explicitly stated.
Are we beginning to see a conceptual pattern here ?
IF you are doing stuff that has a profound emotional effect on people, on a consistent basis, you are charging good money for this stuff, the stuff you are selling comes with a strong suggestion that one's fundamental outlook on life will be changed (for the better, hopefully), and it will have a substantial impact on family dynamics, interpersonal relations in the workplace, and self image....and there is no religious affiliation involved..
WOULD a reasonable person (as in a juror) arrive at the conclusion that, regardless of what you are calling it, you are, FUNCTIONALLY, practicing psychology ?
Then, would a reasonable person ask, WHY do states require extensive training, academic study that last for over a decade, personal supervision, testing, licensing, and accountability ?
If I open my shop and call my new practice Internal Incision Healing and state investigators discover I am opening up people with a scapel then sewing them up and charging them for it, they couldn't care less what I call it, I'm practicing surgery without a license, plain and simple.