Remember, these cults/groups are adept at worming their way in to whatever is most important to you and whatever frightens you the most. Once they know this, and participants offer this information up quite easily, they can twist and twist you psychologically until you are all tied up in knots. Which is exactly what they want. At that point you are theirs to manipulate. You become dependent on them to help you navigate this new upside-down world. They have no business using sophisticated psychological techniques on an unsuspecting public but that's how they get paid. Identifying these "anchor points" is important to finding your way out of the maze.
I think this post from another thread is the best short summation of these groups I have seen & I think it applies very well to WI.
Now, i think i need to work on getting my "Soft Addiction" to this topic under control :)