Found this ancient Forbes article, which references Keith Raniere in the company of other 'cult of personality' coaches, and organizational advisor gurus.

[www.forbes.com]

While, SURELY, not all of these gurus are involved in NIXVM-type schemes, there is most definitely a pattern to their brand building, acolyte persuasion techniques.

There seems to be a very fine line between bona fides cult, and corporate cults of personality...really fine line.