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It was called "reframing".
We studied Reframing extensively in NLP. It is a powerful, valuable tool when used appropriately. The essence of good reframing is to give experiences a new "frame" or meaning... the real art of good NLP was providing the client with wonderful new frames to contain their life experiences, such as a particularly difficult life experience might be reframed as part of the Hero's Journey where one is tested and deepened by life... my take on good psychological work is that it infuses the client with new, or renewed sense of meaning... that the lived life HAS meaning, that one's "story" is, in fact something of essential value, and even the most embarrassing, humiliating times could be the deepest and most valuable teachers.
This is where I personally believe the EST/LEC crosses the line from the idiosyncratic or conjectural to the flat out inexcusable... they present, as settled fact, as inherently obvious, as beyond debate, that one's personal "story" is meaningLESS. They do not, they NEVER, ONCE have, and they CANNOT provide any evidence that this is a true statement !
You doubt me ? Any former ESTholes reading this ? Any fervent Lekkies ?
Here's the challenge. HOW do you know that life is meaningless ? I couldn't care less that you think it, or you think you think it, show me, demonstably, HOW you know this to be true. IF you are so damn certain that this is the incontestible truth, then prove it.
Here, Now.
You have my undivided attention.
You know something, put it to any memeber of the Landmark organization, past or present, and they CAN NOT answer ! Really !
Even worse, they know this. And they're really defensive about it. And they'll gat all weird and rhetorical if you won't be shaken off by their jive assed schtick. But they won't answer the question. Ever.