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Consumers who plan to attend seminars should be aware that in
most cases the presenters will promote products and services
that are for sale. Products sold at these seminars include
self-improvement, investment education materials, and home-based businesses, including real estate buying and selling. Consumers who invest in these "opportunities" frequently find that the pay-off isn't as promised -- and they can't recoup the money they spent.

The Federal Trade Commission wants to alert consumers to the
secrets of the seminar squeeze. Be wary of promotional
materials or sales pitches that make these claims:

You can earn big money fast, regardless of your lack of
experience or training.

The program or business opportunity is offered for a short
time only.

The deal is a "sure thing" that will deliver security for
years to come.

You'll reap financial rewards by working part time or at home.

You'll be coached each step of the way to success.

The program worked for other participants -- even the
organizers.

You can avoid getting hit by the seminar pitch. Here's how:

Take your time. Don't be rushed into buying anything at a
seminar. Avoid high-pressure sales pitches that require you to
buy now or risk losing out on the opportunity. Remember, solid
opportunities are not sold through nerve-racking tactics.

Investigate the business you're considering investing in. Talk
to experienced business people and experts in the field before
spending your money.

Be wary of "success stories" or testimonials of extraordinary
success. The seminar operation may have paid "shills" to give
glowing stories.

Be cautious about purchasing from seminar representatives who
are reluctant to answer questions, or who give evasive answers
to your questions. Remember that legitimate businesspeople are
more than willing to give you information about their
investment or sales opportunity.