Amway [
www.culteducation.com]
The guys owning/running Amway are very clever. You don't become a multibillionaire like Rich DeVos by not being clever. Now they have the economic problems in the US, to exploit to Amway's advantage, as so many people are desperate.
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[
www.forbes.com]
Richard DeVos
03.10.10
Fortune rising despite sluggish American consumer spending; Alticor sales increased 15% to $8.2 billion in 2008 on growth in China, Russia, India.
Net Worth: $4.5 bil
Fortune: Self Made
Source: Alticor
Age: 84
Country Of Citizenship: United States
Residence: Ada, Michigan
Fortune rising despite sluggish American consumer spending; Alticor sales increased 15% to $8.2 billion in 2008 on growth in China, Russia, India. Cofounded Amway in 1959 with high school chum and fellow WWII vet Jay Van Andel (d. 2004), reorganized as Alticor in 2000. Used direct-selling to turn all-purpose-cleaner company into a consumer products empire. Retired 1993; youngest son, Doug, lords over a sales staff of 3 million in 80 countries. Revived Amway brand name and marketing campaign in May. Planning to form joint venture with nutritional products maker Metagenetics. Owns pro basketball's Orlando Magic
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