To market 'enlightenment' is to foster delusion. For that kind of message makes it seem enlightenment is something that actually has a separate inherant existence and can be grasped at and attained.
Enlightenment means understanding that there's nothing inherantly separated. That's what is taught in Buddhism. The mechanics of marketing and 'this-workshop-will-give-you-enlightenment' sets up mental turmoil and a notion of enlightenment as marketable commodity that undercuts actual Dharma teaching.
The best teachers understand they not only have to teach material but bring it across in a way that will not trigger misunderstanding, craving or greed (afflictive emotion) in their students. And one of the Buddhist precepts forbids us to 'darken mind and body of self and other with intoxicants.'
This is more than avoiding drugs. To me, the craving induced by marketing and by commodifying 'enlightenment' is peddling an intoxicant. So is any exploitation of personal charisma or covert use of trance and sleep deprivation.
Alexander Berzin is a practitioner and scholar of Tibetan Buddhism and has worked as a translator for HH Dalai Lama. He wrote a book to assist persons preparing to take another advanced initiation, the Kalachakra and has a website, the Berzin archives, that are an invaluable starting people.
In his book
Healthy Relationships between Teachers and Students, Alexander Berzin has warned that one pitfall has been that too many Western students were encouraged to think themselves ready to embark on tantra and guru-yoga in Tibetan buddhism. That's like trying to do a Ph.D before one has completed high school.
Berzin has detailed information on advanced meditation practices-including Mahamudra. You will see from Berzin's material that genuine Mahamudra practice cannot be offered via American style mass marketing.
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www.berzinarchives.com]
In the Buddhst Framework Berzin tells us there is no unique method of Mahamudra--though all schools derive from a common, Indian, source
The teacher should convey that he or she is part of a great and traceable chain of transmission, not be operating as lone ranger. The great insight of Buddhism is that of interconnecteness--not that one is a powerful loner.
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www.berzinarchives.com]
(Berzin)
The Kagyu, Sakya and Gelug traditions of Tibet each transmit lineages of mahamudra presented in its own distinctive manner of explanation and with its own individual style of meditation. All derive from common sources in India transmitted to Tibet during the early eleventh century.What Berzin discusses here in detail are the preconditions before we are even ready to do advanced practices suchas Mahamudra and finding a teacher.
The Four True Facts in Life (the Buddhist noble truths)
Taking Ourselves and Our Lives SeriouslySafe Direction and Buddha-Nature (taking refuge in Buddhas teaching, the nature of Reality and the community of practitioners (
This does not mean taking refuge in the personality or charisma of a teacher. Thats an intoxicant)
Behavioral Cause and Effect (You cant get away with anything because whatever you do has an effect)
Renunciation (of character defects and lifestyle features that hamper our practice)
Eliminating ConfusionCompassion and a Dedicated Heart of Bodhichitta (vowing to forgo liberation until all beings are free)
and- preliminary practices for Mahamudra
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www.berzinarchives.com]
This practice requires a close relationship with a qualified teacher. Both student and teacher have to be mature. In a way, one perhaps may be said to be incoporating the teacher as a positive introject, but only those features of the teacher that are of buddha.
So hazards abound unless both parties are highly discerning and not greedy for power and not deluded in any way.
Mass marketing is based on methods designed to foster and then exploit greed and illlusion, and in some cases hatred (disliking oneself, wishing to be different and more powerful is a form of hatred).
A vehicle of marketing that fosters the afflictive emotions of greed hate and delusion would be incompatible with presentation of an advanced Buddhist practice suitable only when one has gained insight into greed hate and illusion and wishes to free others from greed, hate and illusion.
Edited 3 time(s). Last edit at 07/29/2008 11:59PM by corboy.