The "elixir" has also been called "kool-aid" in popular culture.
That is, a synthesis of coercive persuasion, thought reform and influence techniques known commonly as "brainwashing" used to gain undue influence.
No one signs up to be brainwashed, but that is what happens in destructive cults. People lose their ability to critically think and reason in
Forum: Former Cult Members and Affected Families