While I do agree that "befriending" is both possible and potentially dangerous, I have to admit that I've never quite understood why we naturally form some sort of identification between the speaker and what is spoken. I have (at least) several dozen regular or semi-regular contributors on SHAMblog, and though of course I may adopt a friendlier, more casual posture in dealing with
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"Cults," Sects, and "New Religious Movements"