In NLP, that is also called a Pre-Frame.
NLP PreFraming.
What they are doing with the Gurumayi photo supernatural-tingles, is a PreFrame.
(WARNING, any text written below by people in this field always has operators built into the text, that work on other levels, read with extreme skepticism. They are doing TO you, what they are talking about, as well as many other things as well. Please d
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"Cults," Sects, and "New Religious Movements"