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www.lewrockwell.com]
The Exoteric and the Esoteric
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[I have paraphrased a portion of this webpage.]
A religious cult has two sets of creeds, the exoteric and the esoteric. The exoteric creed is the one offered to the public and is used to attract new members.
The esoteric, hidden creed is known only by full-fledged cult members. This is the hidden agenda of the cult.
When the two are in contradiction it can result in havoc in the minds and lives of cult members.
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I found this excerpt from a page devoted to analysis of the Ayn Rand cult, but in my experience it applies to AA as well.
AA is portrayed to the public as a self-help organization intended to free members from the disease of addiction to alcohol. As such, it is used widely by the courts and the psychiatric community as a dumping ground for recalcitrant alcoholics and addicts in a last-, (or sometimes first-), ditch effort to deal with the difficult problem of addiction.
The hidden agenda seems to be ignored by the non-involved public, and indeed by many members, but it becomes apparent very early in AA involvement. This agenda includes slavic adherence to dogma invented by Bill Wilson, unflagging faith in God, and lifetime dedication to bringing new members into the fold ( the esoteric creed).
The esoteric and exoteric creeds of AA may or may not be in actual contradiction, but consider this:
AA promotes itself publicly as a simple program by which the alcoholic can free himself from his disease, (the exoteric creed). Once you dive into the Big Book, however, you find out that long term remission requires "total surrender" to "this simple program" and lifetime dedication to "helping the alcoholic who still suffers".
Long-time AA members are well aware of the way new members are captured by deception, and jokes are made referring to this.
I recall one old-timer saying that once you come to your first meeting, you're hooked. "Once you come here, we've got you! You'll never get away."
Of course, there is a type of AA member who can mouth the slogans and agenda without taking it all too seriously. These people would scoff at the notion that AA is cult-like. Perhaps they are not dissimilar to members of other cults who are willing to agree in order to reap the benefits of cult-involvement without becoming too closely entangled in the bonds of cult adherence. In some cults, this might result in financial gain. (In AA, there are those members who skim collection money as well, but I don't know how common this it. I have been witness to the theft of collection money by those running the meetings.)
The main benefit of detached involvement would seem to be social; you can keep a large group of social contacts this way, and, if you are of an egotistical bent, lord it over newcomers and feel spiritually and morally superior to a constantly increasing number of new acquaintances. (I witnessed this behavior frequently in AA, as well as in another cult I was involved with.)
There is a hierarchy in AA, however well-disguised it may be. There are also gurus, the first being, of course, the now deceased Bill Wilson, who wrote the Big Book. This AA bible is touted by AA members as being a guidebook on how to achieve spirituality and the last word on the disease of alcoholism.