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est, as it was called — with lower case letters — was like a rip-off of Scientology, Zen Buddhism, and numerous feel-good philosophies, cobbled together into an upwardly mobile way of thinking and talking that was part of the "human potential movement." ... est ultimately disappeared in a welter of litigation, acrimony, and IRS claims. ... What I did learn from the experience was that there are always people willing to take our money to make us happy and rich, popular and admired. All we have to do is present a major credit card and believe any dream can come true.