What Landmark does over the next 10 years depends on the "Second Coming" of Werner Erhard from exile. If he shows up in San Francisco giving seminars again, his followers will be energized and unstoppable. A devotee of his did a "documentary", funded by Erhard's former lawyer. Werner is not out of the picture at all. See this thread:
Unstoppable? It could actually be a good thing. How will they deny to be a cult with the 'charismatic leader' back on stage demanding to be called the Source, God, The One Who Sent Him, etc...? The followers may become unstoppable, but how many new people will join the freak show? And the 'documentary' will make a lot of people google for more info. Big miscalculation, with the french video still on streaming and a fair amount of 'outrageous betrayal' results when you google for their god.
They're advertising. The movie, the video introduction on the web site (with online registration!). I can't figure if they're desperate or they feel safer to step into the mainstream. Anyway, that's a big risk. Internet and the media are not their ballrooms. They're not so easily controlled.