You gotta study cults a lot more if you think money has anything to do with the equation either way.
Money influences some people. Others are interested in power. Others might just like hanging out with a group that thinks exactly the same.
I see what you're saying, I guess what I mean is you see Travolta defending Scientology saying it's not a cult, but surely, as people move up the 'ranks' of the groups and learn more and more about Xenu (in scintology's case) or Ernhard in LEC they must one day wake up and go "this is wrong..." or is that too embedded by then...