The Southwestern Company uses cult techniques to recruit and retain its sales force. Look at this page [www.travelingsalescrews.info
Here is an excerpt:
She told me about the schedule that these kids were told they MUST adhere to. Wake up at exactly 5:59, take a ONE MINUTE COLD SHOWER, out the door and sell until 9:00 pm. EVERY day except Sundays. On Sundays they were all told by their student managers that they must go to a meeting, which was held at a different location every week. At these meetings they performed what was called execs. These are cult like chants--- running in circles, rhythmic hand clapping...below is an excerpt taken from this site (http://www.gatorpressure.com/David/archives/000308.html) which details this bizarre activity: "Executive Exercises.
In the morning, we will do execs at our breakfast spots out in the parking lot or in a nearby open area. We will do them in front of roads or highways, we will do them in front of the restaurant's patrons, and on Sundays when we are at a hotel we will do them in the hotel parking lot.
What are these 'execs?'
Well, they start with someone mentioning execs. That person will usually then raise his hand up in the air shout "ohhhhhhh...hhhhh... Ohhhhhh...!" indefinately while running around in a large circle. Everyone else follows this person doing the same exact thing until everyone is present in the circle.
At that point we will start skipping and singing a song. The song goes --
It's a great day to be a bookman.
It's a great day I know.
It's a great day to be a bookman everywhere I go.
Goodbye no-nevers, goodbye doubts and fears
It's a great day to be a bookman -- be of good cheer.
I feel happy. I feel terrific. I feel GREAT!
Then someone will yell out loud "UH-OH!" and we all will chime in "Book Time!" We all sing/chant this in unison four times while doing a very specific rythmic clap that took me a few tries to get down. (I still mess it up on the really sleepy mornings.) After chanting that four to five times someone makes the conductor's sign for stop and everyone goes silent.
After about three beats another iniative-taking (sic) individual will jump or dance into the center of the circle and yell/scream out, "Now let me see that funky chicken!" at the top of his voice, and everyone else will yell something like, "What's that you said!?! This happens three times with slight variations each time based on the whims of the person in the center of the circle. At the end He will say "I said unh..." and everyone in unison will sing "Oooo, ah ah ah oooo; ah ah ah oooo; ah ah ah oooo; one more time now!! Oooo, ah ah ah oooo; ah ah ah oooo; ah ah ah oooo." Or whatever other chant, saying, or sounds that go along with the particular thing that the initiator wanted to "see."
The variations on this are numerous and growing. We come up with new stuff from time to time. I come up with new stuff all the time, because I enjoy execs and I come up with stuff that I think will be fun all the time. Most of the time the stuff I come up with doesn't really pan out, but that is fine because every once and again I'll come up with something really fun and even "classic."
After doing that there are several other execs that we do. Some we only do in a large group on Sundays, but most of the other ones are just thrown in as people remember them. If no one remembers a particular exec it's fine -- it doesn't get done.
At the end of execs we do this thing where we all gather in a circle and get fired up and then we all run off acting like birds, ostriches, video game charaters or bookmen..."