MLM's and religion
Date: January 14, 2007 08:21AM
Mannatech is a good example of an MLM/ religious mix. Many, if not most of the company's founders and top management are deeply religious and a significant number of them are "born again" Christians. The relative success of the company is reflected in the religious nature of it's marketing tactics. References to "miracle sugars" and "divine intervention" are popular in promotional material. Mannatech is considered by it's loyal base to be an "anointed" company. Indeed, when questions regarding the recent negative press and legal actions are discussed in the Mannatech community, it's not unusual for supporters blame the "enemy" (Satan) for instigating them.