This is a sarcastic site. It's word reading, because it shows how you can wrap anything (even SM) in a spiritual language .
There is a paragraph on 'how to make a profit making cult' : citation : "The dynamic at work between Guruji and his followers is as follows: I am still a slave to the whims of my mind, you are too. But rather than being a slave to the whims of your mind, gain a little space, and be a slave to the whims of my mind instead. You see there are givers and takers in this world. Some people need to give, and it’s a mistake not to allow them to do so"
It's a fun read. [shmeiki.com]