Its possible a self-deluded cultic wannabe, believes he is going to rule the world.
But more likely, as stated its just a ruse to control his own followers.
Cultic leaders do the math.
For example, 1000 followers who spend $1000 a year = 1 million a year for the Guru-Führer.
300 followers at a mere $25 a month each = 150K for the Führer.
That's how they think, and the same thing applies to the Führer's other needs and desires.
The Guru wants to be the Führer. Its good to be the King. [www.youtube.com