Attract people with yoga, sweet singing, idealism.
However, this same set up can be utilized by political groups and commercial
groups.
These days, yoga, healthy diet, music are popular. An entire magazine is devoted to yoga. Kirtan chanting has become very popular.
Whatever the group, the recruit sees love and idealism and community.
The recruit is kept unaware that to the leader, the recruit is just one more
meat puppet to be turned into an 'agent of deployment' to recruit still more
members.One thing prospective recruits are not told are the
exit costs --.
the high price paid by persons who dissent and who leave or are ejected.
The Master Recipe
As Vera mentioned, study the recruits. Get rid of potential dissidents.
But, there is a third item. Increase the
exit costs -- by making it
difficult to have doubts or leave.
(For more, read here)
[
www.jstor.org].
Set it up so that remaining recruits become more and more involved with
the group and less trustful and engaged with friends, family
acquaintances. Keep them busy with group projects.
Slowly inculcate that in contrast with the bright, cheerful world of the group, the outside world is a dark, grim place. People who don't share the group's beliefs are inferior, or jealous of your spiritual growth.
Encourage people to marry and procreate with other members and work for or form business ties with other members.
When you are young, emotionally high, it is easy to fall in love with someone who shares your beliefs and commitment to the same cause. Many great relationships begin when people meet each other at work.
End Result:
All of the above not only deepens commitment, but increases what are termed 'exit costs' leaving a group.
The next section gives examples of exit costs.
Edited 4 time(s). Last edit at 04/06/2015 11:55PM by corboy.