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The Anticult
Very generic name. Strange for a cult, as they often choose Grandiose names to reflect the Ego of their founder...The Royal Way...etc...
I think it's that the founder only gave it a name out of necessity for dealing with the local Council etc. Doing that gave him ideas. Then he met his current other half who wanted a vehicle for world domination :D
I'll experiment with the msn and other search engines.