People have always quested for something higher than what we have come to know.
Agreed. And we've always sought out people to be the mediators between that "something higher" and ourselves. You see this all throughout history, all over the world. Maybe it's an instinct we're born with. And/or maybe it's because to find that "something higher" we have to get (at least temporarily) beyond the delusions/psychological issues that stand in the way, that keep us down. It's tempting to listen to people talk about spiritual progress endlessly instead of actually devoting ourselves to that progress. We look at fingers pointing at the moon, as the classic metaphor goes, and instead of actually diverting our attention from the pointers to that which is pointed at, we keep focusing on the fingers. We want fingers, fingers, more fingers. YouTube provides an endless supply.
Of course, people on YouTube pointing to the moon is a best case scenario. Those are people with the best intentions, but there are also people who've never seen the moon but just learned how to describe it to make themselves look wise and to have power over people. Those are at the opposite ends of the scale, the scale ranging from wise people to con men. I don't know if anyone can be 100% on the wise people end of the scale, but I'm sure plenty of people are 100% con men.