It may not be a matter of mere open mindedness.
And it might not be a matter of failure to use one's intelligence, either.
My hunch, after doing some reading about social movements is this:
People who go for this kind of New Age cure are using their intelligence, but using it differently.
They are part of a subculture, one sociologists term 'cultic milieu'.
Because our mainstream culture is supposed to be evidence based, persons in the cultic milieu prefer experience rather than evidence.
This makes them vulnerable to exploitation by opportunistic types.
This is a subculture that has been described not only as outside of mainstream culture, but in many ways oppositional to the mainstream.
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It may mean that there is a subgroup and a very important one in society where persons will go for precisely those advisors who ARE unlicensed, and because such persons present themselves as offering emancipatory alternatives to a mainstream culture whose healing resources and personnel are deemed inadequate, or as agents of oppression.
Critical thinking and fact checking are deemed part of the oppressive, unloving mainstream culture. Colin Campbell, the sociologist who originated the concept of cultic milieu noted that within this subculture, ideas that are logically and or ideologically incompatible are treated as fungible -- that is, interchangeable. This tolerance for logical inconsistency can make people vulnerable to exploitation and unable to fact check.
This tendency to exalt experience over evidence and logic might suggest that many in this subculture may use modes of thought that are pre-logical, or pre-operational, thinking in terms of symbol and analogy rather than logically and causally. Because ideas cannot be disproved in this kind of environment, they cannot be challenged - the thought process needed to challenge any assertion is rejected as 'being judgemental'.
Thus this cultic milieu cannot correct itself or protect itself from those who exploit it.
Sadly the entrepreneurs of cultic milieu dont respect the rules of science, but want the prestige conferred by science. So they will appropriate images and terminology from science but use that material illogically in a manner that no scientist would tolerate.
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Cultic Milieu: Oppositional Subcultures in an Age of Globalization (Paperback)
by Jeffrey Kaplan (Author
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In 1972--a period of social upheaval much like today--sociologist Colin Campbell posited a cultic milieu: An underground region where true seekers test hidden, forgotten, and forbidden knowledge. Ideas and allegiances within the milieu change as individuals move between loosely organized groups, but the larger milieu persists in opposition to the dominant culture. Jeffrey Kaplan and Helene Loow find Campbell's theory especially useful in coming to grips with the varied oppositional groups of today"
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forum.culteducation.com]
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'The concept of 'cultural milieu', as developed by sociologist Bryan Wilson,is very helpful in understanding this conglomeration of alternatives. According to Wilson, there is exists in Western societies, a milieu, which he terms 'cultic' where much that is rejected by the dominent cultureaccumulates.(Corboy's italics) -- alternative therapies, alternative beliefs, and to some extent, alternative lifestyles.
'Both ideas and persons usually belong more to the milieu than to any specific group within it. Individuals easily shift their allegiences from group to group and idea to idea, and ideas and groups are themselves linked to each other by a shared network of publications and venues. ('Venues' meaning places where people socialize and meet face to face C)
From Bryan R. Wilson, The Social Dimensions of Sectarianism: Sects and New Religious Movements in Contemporary Society, (Oxford, Clarendon Press, 1990)
Quoted in a book by Mark Sedgwick, page 48-49 'Against the Modern World: Traditionislm and the Secret Intellectual History of the Twentieth Century: Oxford University Press, 2004
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