It seems what has happened, is due to the structure of these companies now, there are almost no journalists on staff, very few.
They seem to have a pay-to-print policy worked out.
Someone like OneTaste or Reese Jones, etc, hires a big PR company, and they design an article, and they somehow get the paper to print it.
Maybe they even pay to have it printed.
Or, at least they deliver the art
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"Cults," Sects, and "New Religious Movements"